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Description of neighbourhood: Zuid - Blauwe Kei
The Blauwe Kei (Breda South) is a peaceful area with about 3.800 residents. The houses are partially sober and simple, but there are also parts with more luxurious new built houses (for instance Groenewoud) or characteristic, attractive houses (for instance: Valkenierslaan). In the Blauwe Kei the age of the inhabitants is situated around the average. The geographic location of the Blauwe Kei offers excellent shopping opportunities: in the centre of the area is the shopping centre ‘Erasmusplein’ and at a short distance the shopping centres of the Valkeniersplein or the Burcht.
Here follows a description of the three most common types of residents. The description is based on an average of stereotypes and thus it is very possible that you can not identify yourself with any.
- Average family 34%
- Active trend follower 24%
- Ambitious entrepreneur 14%
Description of neighbourhood residents: Zuid - Blauwe Kei
a. Average family 34%
Socio-demograghic
Of course this are families with children! The breadwinner has often had a profession based education and both partners have a job. This “Gemiddelde gezin” has an average up to above average income, which is easily spend having a busy family life.
Lifestyle
In this household the children play a central role. Activities with the children, garden and do-it-yourself jobs in the house are common activities. Also the media (television, radio and magazines) are family based. "Het Gemiddelde gezin" likes to go camping. Obviously the camp-site is the spot where children spend the best holidays...
b. Active trend follower 24%
Socio-demograghic
“De actieve trendvolger” are singles or families without children. They live in a flat or apartment. They have an average or below average income, and they spent their money well thought of. Generally they have followed a midlevel (MBO-HBO) education.
Lifestyle
“De actieve trendvolger” likes to go out. This type has a focus on body & health, goes to the Gym and is active in squash or skiing. TV stations like TMF/MTV and Radio538 are listened to very often, so they stay informed on nowadays smashing hits! And of course they read trendy magazines to keep informed about everything that is new & trendy.
c. Ambitious entrepreneur 14%
“Ambitious entrepreneur” has often a family with children (sometimes they already left the house). They are independent entrepreneurs, directors, managers or workers in higher positions within company. They have reached this position simply by hard work. Financially they have a good life. Their higher income is spend generously for the family and to beautiful things.
Lifestyle
In its free time he (or his family members) is playing golf and hockey or they go horsebackriding. “Ambitious entrepreneur” is showing interest in antiques, investing, wines and reading books and magazines. He possesses a lot of audio/video equipment and if there something new on the market he is one of the first to try and buy.
Neighbourhood resident statistics: Zuid - Blauwe Kei
| childless 35-54 y/o | 20% | |
| single 55+ y/o | 16% | |
| children, youngest 13+ y/o | 13% | |
| children, youngest 6-12 y/o | 12% | |
| single 35-54 y/o | 10% | |
| childless <35 y/o | 8% | |
| children, youngest <5 y/o | 8% | |
| Single,< 35 year | 7% | |
| childless 35-54 y/o | 5% |
| Average | 35% | |
| 1,5 x average | 25% | |
| Below average | 23% | |
| 2,5 x average or more | 9% | |
| 2 x average | 8% | |
| Higher vocational education | 35% | |
| Intermediate vocational training | 26% | |
| School of higher general secondary education / college preparatory | 10% | |
| University education | 9% | |
| Lower general secondary education | 9% | |
| Primary school | 6% | |
| Junior secondary vocational education | 5% | |
