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Description of neighbourhood: Zuid - Ginneken
The Ginneken (Breda South) used to be a village. The village of Ginneken was changed, together with Bavel, into the community of Ginneken and Bavel. On the 1st of January 1942 Ginneken was annexed to Breda by the occupant. In the first half of the 20th century Ginneken used to be the favourite place of the nobility, retired farmers and retired people in general, because of its good location at the edge of the forest, a river and the nearness of the city. These people used to have money and the village had quite some beautiful mansions. The houses are still for a large part from before the 2nd world war. Ginneken is an area where many people wish to live amongst others because of the charm of the construction style of that period. Besides Ginneken is also attractive with the Ginnekenmark and its terraces, cafés, shops and restaurants. At this moment about 5.200 people live there.
Here follows a description of the three most common types of residents. The description is based on an average of stereotypes and thus it is very possible that you can not identify yourself with any.
- Conscious hedonist 46%
- Active trend follower 26%
- Ambitious entrepreneur 11%
Description of neighbourhood residents: Zuid - Ginneken
a. Conscious hedonist 46%
Socio-demograghic
“Conscious hedonist” is at least middle aged. Generally they have older children still living at home or already out of the house. They have completed a higher education and belong to the upper social classes. The high income ensures that the “De bewuste Bourgondiër” can enjoy life without any financial limits.
Lifestyle
“Conscious hedonist” enjoys life to the max! Culture, antiques, investments, luxury cars, theatre, art, bridge, a political discussion and of course a good bottle wine can endure the approval of this bourgondiër. Especially golf, hockey, tennis, skiing and sailing are popular sports. They read much: a good book or an informative article.
b. Active trend follower 26%
Socio-demograghic
“De actieve trendvolger” are singles or families without children. They live in a flat or apartment. They have an average or below average income, and they spent their money well thought of. Generally they have followed a midlevel (MBO-HBO) education.
Lifestyle
“De actieve trendvolger” likes to go out. This type has a focus on body & health, goes to the Gym and is active in squash or skiing. TV stations like TMF/MTV and Radio538 are listened to very often, so they stay informed on nowadays smashing hits! And of course they read trendy magazines to keep informed about everything that is new & trendy.
c. Ambitious entrepreneur 11%
“Ambitious entrepreneur” has often a family with children (sometimes they already left the house). They are independent entrepreneurs, directors, managers or workers in higher positions within company. They have reached this position simply by hard work. Financially they have a good life. Their higher income is spend generously for the family and to beautiful things.
Lifestyle
In its free time he (or his family members) is playing golf and hockey or they go horsebackriding. “Ambitious entrepreneur” is showing interest in antiques, investing, wines and reading books and magazines. He possesses a lot of audio/video equipment and if there something new on the market he is one of the first to try and buy.
Neighbourhood resident statistics: Zuid - Ginneken
| childless 35-54 y/o | 18% | |
| single 55+ y/o | 14% | |
| children, youngest 6-12 y/o | 12% | |
| children, youngest <5 y/o | 11% | |
| children, youngest 13+ y/o | 11% | |
| Single,< 35 year | 10% | |
| single 35-54 y/o | 10% | |
| childless 35-54 y/o | 8% | |
| childless <35 y/o | 5% |
| Average | 30% | |
| 1,5 x average | 24% | |
| 2,5 x average or more | 23% | |
| 2 x average | 14% | |
| Below average | 8% | |
| Higher vocational education | 45% | |
| University education | 20% | |
| Intermediate vocational training | 13% | |
| School of higher general secondary education / college preparatory | 11% | |
| Lower general secondary education | 6% | |
| Junior secondary vocational education | 3% | |
| Primary school | 1% | |
