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Description of neighbourhood: West - Heuvel
Heuvel (Breda West) is also known as the ‘Staatsliedenbuurt’ and has been built in the 50s of the last century. In this district is quite a lot of green. There are several projects going on for city innovation. Large investments by the municipality of Breda and by different house construction organisations are being realised. Small, dark houses are being replaced by new owner occupied houses. However the architecture respects the design of the district. Many large houses to rent are being sold. There are enough shopping facilities. About 6.000 people live in the area of Heuvel.
Here follows a description of the three most common types of residents. The description is based on an average of stereotypes and thus it is very possible that you can not identify yourself with any.
- Active trend follower 32%
- Ordinary labourer 27%
- Social senior 23%
Description of neighbourhood residents: West - Heuvel
a. Active trend follower 32%
Socio-demograghic
“De actieve trendvolger” are singles or families without children. They live in a flat or apartment. They have an average or below average income, and they spent their money well thought of. Generally they have followed a midlevel (MBO-HBO) education.
Lifestyle
“De actieve trendvolger” likes to go out. This type has a focus on body & health, goes to the Gym and is active in squash or skiing. TV stations like TMF/MTV and Radio538 are listened to very often, so they stay informed on nowadays smashing hits! And of course they read trendy magazines to keep informed about everything that is new & trendy.
b. Ordinary labourer 27%
Socio-demograghic
The families of the type “Ordinary labourer” generally exists from 2 up to 4 persons. It are especially families with older children or families without children of 35 years or parent. The breadwinner has generally lower or middle profession training and entering the family are followed below modal to modal.
Lifestyle
In its free time “Ordinary labourer” reads illustrated magazines for youth, men - and gossip magazines. Furthermore the television pleases relatively much. Not only football though. There is looked at to senders where many game programmes are to see. Quiz, show - and amusement programmes and watching a video every ones in a while.
c. Social senior 23%
Socio-demograghic
“De sociale senior” is frequently living alone. This type is 55 years and above, but generally a little older. They frequently live in a smaller house. Because this type often no longer works (fulltime) they have generally an average or below average income.
Lifestyle
A sober life style is characteristic for “De sociale senior”. Playing bridge, handwork or making puzzles is alternated with voluntary work. They are working hard to remain healthy. The magazines they read are Plus (magazine for older people), magazines about health and Het Beste. The radio is tuned to Radio1, 4 and 747 AM.
Neighbourhood resident statistics: West - Heuvel
| Single,< 35 year | 19% | |
| single 55+ y/o | 13% | |
| childless 35-54 y/o | 13% | |
| single 35-54 y/o | 12% | |
| children, youngest 13+ y/o | 11% | |
| childless <35 y/o | 11% | |
| children, youngest <5 y/o | 10% | |
| children, youngest 6-12 y/o | 6% | |
| childless 35-54 y/o | 5% |
| Below average | 45% | |
| Average | 39% | |
| 1,5 x average | 12% | |
| 2 x average | 2% | |
| 2,5 x average or more | 2% | |
| Intermediate vocational training | 24% | |
| Higher vocational education | 21% | |
| Junior secondary vocational education | 15% | |
| Lower general secondary education | 13% | |
| Primary school | 11% | |
| School of higher general secondary education / college preparatory | 10% | |
| University education | 7% | |
