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Description of neighbourhood: West - Westerpark
Westerpark (Breda West) is a newly constructed district with about 1.400 houses. The constructions started in the Spring of 1996. Westerpark has a few areas, all with a different architecture. Westerpark is a very pleasant district to live in because the architecture and the green facilities have been given attention. For shopping the residents have to go to the bordering areas of Princenhage and Tuizigt. About 3.500 people live in this area.
Here follows a description of the three most common types of residents. The description is based on an average of stereotypes and thus it is very possible that you can not identify yourself with any.
- Average family 42%
- Active trend follower 24%
- Social senior 20%
Description of neighbourhood residents: West - Westerpark
a. Average family 42%
Socio-demograghic
Of course this are families with children! The breadwinner has often had a profession based education and both partners have a job. This “Gemiddelde gezin” has an average up to above average income, which is easily spend having a busy family life.
Lifestyle
In this household the children play a central role. Activities with the children, garden and do-it-yourself jobs in the house are common activities. Also the media (television, radio and magazines) are family based. "Het Gemiddelde gezin" likes to go camping. Obviously the camp-site is the spot where children spend the best holidays...
b. Active trend follower 24%
Socio-demograghic
“De actieve trendvolger” are singles or families without children. They live in a flat or apartment. They have an average or below average income, and they spent their money well thought of. Generally they have followed a midlevel (MBO-HBO) education.
Lifestyle
“De actieve trendvolger” likes to go out. This type has a focus on body & health, goes to the Gym and is active in squash or skiing. TV stations like TMF/MTV and Radio538 are listened to very often, so they stay informed on nowadays smashing hits! And of course they read trendy magazines to keep informed about everything that is new & trendy.
c. Social senior 20%
Socio-demograghic
“De sociale senior” is frequently living alone. This type is 55 years and above, but generally a little older. They frequently live in a smaller house. Because this type often no longer works (fulltime) they have generally an average or below average income.
Lifestyle
A sober life style is characteristic for “De sociale senior”. Playing bridge, handwork or making puzzles is alternated with voluntary work. They are working hard to remain healthy. The magazines they read are Plus (magazine for older people), magazines about health and Het Beste. The radio is tuned to Radio1, 4 and 747 AM.
Neighbourhood resident statistics: West - Westerpark
| children, youngest <5 y/o | 21% | |
| childless 35-54 y/o | 14% | |
| Single,< 35 year | 13% | |
| single 55+ y/o | 11% | |
| childless <35 y/o | 10% | |
| childless 35-54 y/o | 9% | |
| children, youngest 6-12 y/o | 8% | |
| single 35-54 y/o | 7% | |
| children, youngest 13+ y/o | 7% |
| Average | 36% | |
| 1,5 x average | 20% | |
| 2 x average | 16% | |
| 2,5 x average or more | 15% | |
| Below average | 13% | |
| Higher vocational education | 35% | |
| Intermediate vocational training | 18% | |
| University education | 15% | |
| Lower general secondary education | 13% | |
| Junior secondary vocational education | 8% | |
| Primary school | 6% | |
| School of higher general secondary education / college preparatory | 3% | |
